How to start online business in Pakistan  

how to start online business

How to start online business in Pakistan is a most asked question in 2023 due to low job opportunities in Pakistan. The e-commerce market in Pakistan is growing at a fast rate. Moreover, if you are interested in online business, then you have aspiring opportunity to start your online business in Pakistan. The potential for success in e-commerce is huge. Pakistan has a large population of almost 232 million and a growing middle class. In this blog, we will guide you on how to start online business in Pakistan.

How to start online business in Pakistan

how to start ecommerce business in Pakistan

When discussing starting a business, we should consider all the aspects affecting your success. We will list the factors you should remember while finding the answer to how to start online business in Pakistan.

  • Find your niche
  • Set a vision
  • Find a mentor
  • Draw business plan
  • Register your business
  • Choose an e-commerce platform
  • Product Sourcing
  • Manage logistics
  • Business Marketing
  • Customer support
  • Forget failure

Find your niche

find your niche, how to start online business

First of all, select a niche for your online business in Pakistan. You will choose specific products and services you want to offer online from available categories. Moreover, you can introduce a new category in an old niche, but it will take a lot of time and effort to succeed.

In addition, you must also choose a niche that satisfies your interest and has great growth potential. Moreover, remember that the selected niche should have great demand in the market. You must research the market to establish which items are in demand and learn more about your prospective client’s requirements.

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How to choose a niche for online business

Finding the right target market for your online business may be difficult. You may choose a market segment with the assistance of the following procedures. When we choose a profitable niche, we almost find the answer to how to start online business in Pakistan.

  • You can start choosing your niche by listing your hobbies, interests, and things you are passionate about. Your online business niche should align with your interests so that you can enjoy what you do.
  • After you have a list of potential niches that you have listed, you should research the market demand for each one. For this purpose, you can use keyword research tools like Google keyword planner (Google ad) or Ahref to identify the volume of searches and competition for each niche.
  • As you have results from keyword research tools, now you will analyze the competition in each niche to identify the gaps you can fill with your online business. Moreover, you will Look for areas with high demand but low competition.
  • You will study the profitability of each niche. You will consider the pricing and profit margins for products or services in the selected niche.
  • It would help if you focused on small markets that could grow. Moreover, you will also keep in mind things like new technologies, changing consumer habits, and emerging trends.

Set vision

set a vision for how to start online business in Pakistan

Typically, the vision statement explains the organization’s core values, mission, and goals in a way that inspires and motivates employees, investors, and customers. Vision is important for everyone on the team to achieve the same goal. Moreover, it will also facilitate organizations in making decisions and plans.

A clear vision for a business can help it grow and be successful by giving it a framework for strategy, planning, and action. Moreover, It can also help the organization find investors and customers with the same goals and targets.

Advantages of vision

Before starting a business, it is important to have a clear and compelling vision for the business. The advantages of a clear vision are listed below which explore the question how to start online business in Pakistan.

  • A well-defined vision gives you the business direction. Moreover, it will help you and your team members focus on your long-term goals. It keeps everyone focused on the same goal and keeps them from getting sidetracked.
  • A powerful vision inspires and motivates your team members to work towards a common goal. It will also help you create a sense of purpose and meaning for your team members, leading them to higher commitment and dedication.
  • A well-defined vision will guide you in decision-making. Moreover, it will help you prioritize actions and investments aligning with your long-term business goals.

Find a mentor

find your mentor

A mentor will be a person who will provide you with guidance and advice. Furthermore, he will support you with experience and knowledge in a particular area. A mentor is typically someone who has succeeded in their career or field and is willing to share their knowledge and experience to help others reach their goals.

Advantages of a mentor

Having a mentor can be very helpful if you want to start an online business. Here are some of the reasons:

  • A mentor can give you advice and guidance based on their experience and knowledge in the field. You can avoid common mistakes and make better choices with their help.
  • A mentor can help you stay on track with your goals. They can also inspire you and help when things are tough.
  • A mentor can also help you meet others in your field and grow your network. Moreover, the growing network will help you find new customers, business partners, and suppliers.
  • A mentor can give you a new angle on your business and help you see business differently. The expanded point of view will be very helpful when you can’t solve a problem or need help coming up with ideas.

How to find a mentor

You can find a mentor by following the below strategy.

  • You should attend industry events, conferences, and workshops related to your niche because you can meet knowledgeable and experienced people in your field.
  • You can also join Facebook groups, LinkedIn groups, or forums related to your niche. You should also talk to other members and look for those who are active and willing to help.
  • You can contact experts in your niche via email, social media, or their website. In addition, Tell them what you are planning and doing in your niche and ask if they’d be willing to help you or give you advice.
  • There are mentorship platforms, such as MicroMentor, that can connect you with experienced business mentors.
  • You also can ask your friends, colleagues, and industry contacts for a mentor in your business

Business plan

business plan

A business plan is a written document that describes a business’s goals, strategies, and financial forecasts. It gives a full picture of the business’s mission, products or services, target market, competition, marketing strategies, management team, financial projections, and funding needs.

Once you have chosen your niche and found a mentor, you must develop a business plan. A good business plan outlines your objectives, target market, marketing strategy, financial estimates, and other important details. Your business plan for how to start online business in Pakistan should also answer the following question

  • How will you source your products
  • How will you handle logistics,
  • How will you manage customer support

Register your business

register your business

Register your online business with government agencies like FBR for income and sale tax. Moreover,  if you plan to develop a private industry, you should register your industry with SECP. In addition, If you want to import goods from other countries into your country, you should also register for an Import Export License.

Choose an eCommerce platform


You can use many e-commerce platforms, such as Daraz, Facebook, and Instagram Page. Furthermore, you can also develop your website using Shopify or WooCommerce. So, you can choose a platform that fits your needs and budget and has the features you need to run your online store. You must set up your online store and add product descriptions and pictures. You will also make a payment receiving plan, such as cash on delivery, so customers can pay you.

Product Sourcing

product sourcing

Sourcing your products is one of the most important phases of starting an online business. You can manufacture your products, source products from local suppliers, or import products from other countries. You can research your suppliers from Alibaba or the local market. You will also ensure that they are reputable and reliable. If your suppliers are reliable, then you can easily answer how to start online business in Pakistan.

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Manage logistics

manage your logistic

The successful operation of an online retail store in Pakistan requires careful logistics management. You are responsible for ensuring that your consumers get their orders promptly and at a reasonable price. This process requires establishing a system for packing, shipping, and completing orders. You may also need to partner with logistics businesses like TCS, Leopards, or Trax to manage deliveries and returns. Conversely, if you want to sell your goods, you may establish an online storefront on an e-commerce platform like Daraz.

Business Marketing

business marketing

Marketing is essential for attracting customers to your online store. There are many digital marketing strategies that you can use to promote your e-commerce business, including social media marketing, search engine optimization (SEO), and email marketing. It would help if you also considered running paid advertising campaigns to drive traffic to your online store.

Customer support

customer support, how to start online business in Pakistan

Customer service is crucial to building a loyal customer base and growing your e-commerce business. You must answer customers’ questions and complaints and solve their problems quickly and well. Customer feedback can help you improve your products and services and build a good name in the market.

Forget failure

failure is not important, how to start online business in Pakistan

When You start a business, whether online or offline, it’s important to have a good attitude and believe in your skills. However,  it’s also important to be ready for the fact that you might fail.

Failure can be a good way to improve your business strategy and help you make better decisions in the future. If you aren’t ready for failure, you may be more likely to give up or get down when problems or setbacks happen.

So, it’s important to have a positive attitude, but it’s also important, to be honest about the difficulties of starting a business. This way, you can prepare for the unexpected and give you a better chance of long-term success.

eCommerce business name ideas  

eCommerce business name ideas

You should select a catchy e-commerce business name. We are suggesting some e-commerce business name ideas here. 

  • Simply Mart
  • The Modern Store
  • TechZone
  • Swift Buy
  • The Quick Cart
  • The Daily Mart
  • The Shopping Spot
  • The Fashion Factory
  • The Online Mart
  • The Home Store
  • The Global Shop
  • The Webstore
  • The Smart Shop
  • The Virtual Mall


In conclusion, entrepreneurs have a great opportunity to start an online business in Pakistan because it will be profitable in 2023. If you want to be successful, you need to identify a profitable niche and conduct thorough market research to understand the needs and preferences of Pakistani consumers. Building a strong online presence through social media, search engine optimization, and other digital marketing strategies is also important.

Furthermore, entrepreneurs should also learn from other experiences like catching a mentor. They can also prioritize providing excellent customer service. In addition, positive referrals and online reviews are crucial for building a loyal customer base. Finally, keeping up-to-date with the latest technology trends and adapting to changes in the consumer behavior can help online businesses stay competitive and thrive in the ever-evolving digital landscape of Pakistan.

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